In 2013, a Tunisian soccer club used a smartphone app to make an empty stadium sound less empty. 'The funny thing is we're looking at the world now, and it's oddly relevant.' OnlyAGameNPR
As sports leagues return to play in empty stadiums, some broadcasters have been experimenting with adding fake crowd noise to make those stadiums sound less empty. But that experiment hasn't always been well-received.
But in March of 2013, a Tunisian soccer team called Club Sportif de Hammam-Lif positioned 40 speakers around their home stadium and invited their fans to cheer on the team for real ... sort of. AB: Well, the Arab Spring — one of the interesting things is while, globally, we paid attention to it in countries such as Egypt and others much more, Tunisia was actually, in a lot of ways, the launching off point for what became a really phenomenally important movement.JR: The effect of the Spring lasted for years. They banned all large gatherings.
KG: And that's where an advertising and marketing agency called Memac Ogilvy enters the picture. Josh, who are they and what had they been working on? AB: If you're watching it on television, then you could hear the result of your tapping. And I think one of the things that's really fascinating about the idea is that there's two elements to when fans are in the stadium cheering; first of all, when something exciting happens, there's this roar in the crowd. Or, if there's something terrible happen[ing], there are these groans.
AB: So they have this great idea, this roaring success. I don't think anybody imagined that this many people would use it. And the next year, the state of the country had calmed to the point where they felt comfortable allowing mass gatherings. People could go and attend matches. But the funny thing is we're looking at the world now, and it's oddly relevant.
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