Author Danielle Prescod asks, 'When is it our time to sit with the spoils and just be?'
.” The movement has taken on a more politically correct moniker since then for many reasons. First, finding a humble turn of phrase to speak about having a lot of money is challenging. Second, having a lot of money or material things is not actually the essence of Black Girl Luxury TikTok. There’s no singular way of defining Black Girl Luxury TikTok, as luxury can mean a lot of different things to a lot of different people.
Acknowledging that celebrating or caring for ourselves is not only good but also necessary is another challenge we deal with. Black women have been systemically isolated from the luxury landscape while they’ve simultaneously provided the labor that allows other groups of women, namely white women, to pursue and explore it. Publicizing Black women’s right to enjoy luxury has been crucial to the growth of the community.
Because of the way systemic racism functions in our society, anything associated with wealth and power is inextricably tied to whiteness. The mere existence of Black women in spaces traditionally closed to them invites such a localized type of commentary from armchair experts everywhere. While there’s a part of me that knows the lengths people will go to in order to fake their lives for social media, the problem is that the questions are not equally directed at everyone making the kind of content that celebrates a luxurious lifestyle. There’s a sect of TikTok that follows the children of oligarchs, and from what I see in those comments, no one is asking if they are renting the private planes they claim to be flying on.
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