A new ad campaign aims to raise awareness about Israeli children who have been reportedly kidnapped by Hamas.
Take a drive along certain Los Angeles-area freeways and you may notice a new type of advertising campaign on the digital billboards, though this one is not trying to sell any products.
“When you hear of a toddler, an infant being kidnapped, how can you not kind of feel a certain way?” asked Rob Engelson, co-founder of LA-based Black Llama Advertising.“‘Let My People Go’ is kind of the real first priority of the campaign,” Engelson said. “So. really showcasing the horrible acts of, you know, kidnaping Israeli children. Like, we're talking infants, toddlers, 2-year-old, 3-year-olds, so really getting that message out there.
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