Let’s cast a critical eye over business ideas from ChatGPT | opinion
One opportunity is to turn the tool’s weakness — its unpredictability of response — into a strength.
But, when it comes to creativity and innovation — such as finding a way to improve the air travel experience or launching a new aviation venture — that same airline would prefer one idea that is excellent and nine that are nonsense, rather than a set of ten solid ideas. First, we should distinguish between using ChatGPT for idea generation and for the execution of a specific assignment. A student asking: “What would be ten course project ideas given my interest in space travel and psychology?” is an example of idea generation. “Write me a three-page essay about the role of psychology in space travel” is an example of a specific assignment.
As new versions of the technology emerge, we can imagine the user setting a balance between factually accurate and totally crazy .
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