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Levi Strauss CEO Charles Bergh, who once attested to the fact that jeans should be kept out of the washing machine, recently spoke withThe main takeaway at that time seemed to be to never, ever wash your jeans, but Bergh wanted to clarify what he meant.with CNBC’s Christine Tan. “What true denim heads, people that really love their denim, will tell you is to never put your denim into a washing machine. So that’s what I do. I never put my denim into a washing machine.
FYI, this means keeping the jeans on while in the shower, lathering the fabric with soap and washing the denim as if your washing your own body.. “But I’ll spot clean it. If I’ve been out sweating and they get really gross, I’ll wash them in the shower. I’ll just hop in the shower and soak myself down and wash them.”
Additionally, not washing jeans has always been said to make them last longer because washing the denim in the washing machine wears the fabric down, which can cause rips and holes,
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