Levi Strauss & Co. announced it has entered into an agreement to acquire the yoga apparel brand Beyond Yoga, launching the jeans maker into activewear.
Levi Strauss & Co. has entered into an agreement to acquire the yoga apparel brand Beyond Yoga, launching the jeans maker into activewear.
An employee holds a shopping bag while ringing up a customer at the Levi Strauss & Co. flagship store in San Francisco, March 18, 2019.on Thursday agreed to buy the yoga apparel brand Beyond Yoga, launching the jeans maker into the competitive activewear space. Levi expects the acquisition will add more than $100 million to its net revenue next fiscal year, and immediately bolster its earnings.
Levi CFO Harmit Singh commented that Beyond Yoga has more than doubled its revenue while growing profitability over the past three years. The brand, headquartered in Los Angeles, was founded by two women in 2005. Its marketing often echoes messages of body positivity and size inclusivity to younger girls.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Madhappy Wants to Talk About Mental Health. Are You Listening?The fashion brand Madhappy hopes its influence stretches far beyond its wares.
Weiterlesen »
Yuzefi Speeds Up China Expansion, Launches on Tmall and XiaohongshuoThe brand is also releasing a co-branded bag, French Fry, in collaboration with the Chinese youth culture magazine Super for the launch.
Weiterlesen »
Hootsuite Acquires Heyday, a Conversational AI Company, for $48 MillionThe social-media marketing platform bought Heyday because companies have expanded their use of social media beyond marketing to include commerce and one-on-one messaging, Hootsuite’s CEO said.
Weiterlesen »
Dallas Cowboys Rookie Micah Parsons Buys Mom New House, 'One Goal After Another!'Micah Parsons is quickly checkin' things off his bucket list in 2021 ... first, he got drafted by the Dallas Cowboys -- and now, he's buying his mom a brand new home!!!
Weiterlesen »
Amazon Just Secretly Took Up To 50% Off These Super Cute Sports Bras And LeggingsIt includes Nike and Alo Yoga.
Weiterlesen »
Rebel Wilson, 41, Looks Super Strong Wearing Bright Activewear—And You Can, TooSnag her look (on sale!) for your next sweat sesh.
Weiterlesen »