Toyota's new CEO wants an EV-first mindset throughout the company's operations.
Sato said on Monday there are three main areas of automotive development he plans to focus on: Electrification, Intelligence, and Diversification.
Sato, who is currently chief of Lexus, said next-generation EVs with a dedicated platform and battery technology will be launched by Lexus starting in 2026. This focus on dedicated EV technology will be a key change throughout the brand's operations.“To deliver attractive BEVs to more customers, we must streamline the structure of the car, and with a BEV-first mindset, we must drastically change the way we do business, from manufacturing to sales and service,” he said.
. Toyoda also announced at the time that Lexus plans to make zero-emission vehicles account for for 100% of its sales in the U.S., Europe, and China by 2030, and the rest of the world by 2035.. Sato on Monday said he is sticking to this plan of developing multiple powertrain types.
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