The price drops are even more aggressive this year than usual, now that Samsung has entered the OLED game
TVs that really surprised me. These sets all use cutting-edge panels, yet their cost is falling faster than in previous years.
The perfect combination of factors to cause this is: people are less interested in buying premium products now that their household costs are spiking; people areless interested in buying new TVs because so many of us bought them in the last two years, and now would rather spend money on being out and about; and Samsung launched its first QD-OLED TV, to compete with theWhen you combine all these things, you've got two different companies battling each other for for money, in a market that...
The Samsung vs LG part of it is the most interesting. Samsung's first 4K OLED TV, the S95B, is an incredible TV that launched at a high price, right in line with the also high-end LG G2. LG has dropped the price of the G2 by around 20% in the months since its launch, and so Samsung has followed suit by dropping the S95B by around 20% just weeks after its launch.
These have put price pressure on the LG C2, which is the more affordable option, but still contains a brighter new-generation screen than its predecessor, the LG C1, has. The more advanced TVs were dangerously close in price to the LG C2, so that's dropped in price too, to keep it competitive.– which is under much less price pressure because it has no direct rivals on the market at the same price – has dropped to a very reasonable price much quicker than we expected.
And it's not going to end here, of course – these TVs have only just come out, so they're going to be competing for your money for another 12 months most likely, yet they're already shedding hundreds off their price.The price battle among high-end OLED TVs is obviously great news for anyone who wants to buy one, and it'll keep getting hotter – Samsung has both
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