LGBTQ advocate Heather Hester scolded Target’s 'rainbow capitalism' after the retailer dialed back Pride displays, saying it showed the company wasn't a legitimate ally.
She believes Pride displays, like the initial versions that Target dialed back, are vital.
"There were definitely lessons they could have learned from the Bud Light situation," she said."Because now what they've done is alienate themselves from everybody. Everybody is mad, right? Which is, I don't think, what they wanted to happen." Target has been criticized by conservatives for some of its Pride displays, with children’s items particularly irking customers.
While Hester is annoyed that Target tamped down the displays, she insists none of it was too over-the-top.
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