The first of its kind NI retail initiative aims to reduce food waste and help customers eat healthily for less
Lidl hopes save 222 tonnes of food from being wasted every year in Northern Ireland with its new £2.50 ‘waste not’ fruit and veg boxes.
Lidl says the fresh produce will be picked and packed daily from multipacks of slightly damaged items which are still good to eat.The supermarket’s chief operating officer for the island of Ireland, Robert Ryan, said: “Lidl Northern Ireland’s new ‘Waste Not Fruit and Veg Boxes’ initiative is a great way for customers to eat healthily at an affordable price.
The Department for Agriculture, Environment and Rural Affairs said 141,300 tonnes of food and garden waste wound in Northern Ireland’s landfill in 2021/22. But much more could be being wasted.
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