A Leicester-based life insurance firm said it used an image of serial killer Harold Shipman in its latest advert in an attempt to 'make people stop and think'
Life insurance firm branded "absolutely disgusting" after using serial killer Harold Shipman in advert@kellyjourno
DeadHappy has built up a reputation for controversial adverts, and defended its decision to include the notorious serial killer in its advert. "But being provocative is different to being offensive and it is of course never our intention to offend or upset people. It is our intention to make people stop and think.Read More:Elle Edwards heartbroken dad carries her coffin into her funeral after she was shot dead on Christmas Eve
She tweeted: "There is a firm that is promoting life insurance using the picture of a mass murderer to promote their services.
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