Lifetime at 35: Women as ‘Survivors, Not Victims’ and Expanding Unscripted Brands

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Lifetime at 35: Women as ‘Survivors, Not Victims’ and Expanding Unscripted Brands
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Robin Roberts. Gretchen Carlson. Alex Cooper. Wendy Williams. Jo Frost. Ashley Graham. As Lifetime hits its 35th anniversary as a network, it does so with a plethora of pivotal partnerships to furt…

Robin Roberts. Gretchen Carlson. Alex Cooper. Wendy Williams. Jo Frost. Ashley Graham. Ashits its 35th anniversary as a network, it does so with a plethora of pivotal partnerships to further the brand’s promise to keep women’s perspectives the drivers of their narrative stories.

“That really brings together so much of what we’re most proud of in the brand: It’s unique, moving storytelling with a female-centric point of view and great women behind the camera as well,” says Rob Sharenow, president of programming, A+E Networks, of “.” “I don’t think Lifetime ever gets proper credit for how we’ve always led the charge in women behind-the-camera. It’s a hot-button issue right now, but Lifetime’s always been there.

Listening to the audience is also why Lifetime has halted orders of original scripted series, Lopez admits, despite working with prolific producers on previous projects such as Sarah Gertrude Shapiro , Greg Berlanti and Sera Gamble and Jenji Kohan .

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