L.A.'s Saddle Ranch Chop House hosted the launch of the TOMFORD Ombré Leather Parfum, and while Mr. Ford was not in attendance, his sprit was all in the details.
The bash was a celebration for Ford’s popular unisex fragrance, inspired by the American West, being introduced earlier this year in parfum form.
Ombré Leather launched in 2016 on the runway and was intended to be short-lived. But consumer demand swelled, so the fragrance was relaunched with a Steven Klein shoot on Ford’s Santa Fe ranch. “The idea was how do we bring this to life. Tom had seen Lil Nas X in ‘Old Town Road’ and he came to our show in February 2020 in L.A. Tom thought he’d be great, and we’re going to be using his music for a commercial,” said Jesel.
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