The birth of 'Montero' will take place at midnight on September 17
, and the record rollout proves once again why Lil Nas X is the undeniable ruler of the internet. There are billboards. There’s an early 90s-style
, in which he plays himself, the host, and presumably every other character in the video. And there are contractions — as in, labor contractions, following the online storyline he’s crafted about being pregnant. The birth, of course, will beThe billboards hilariously parody local TV lawyer commercials. Every metropolitan area has one , and Nas skewers their litigiousness by promising financial compensation for fake torts like being single and lonely, hating Lil Nas X, and being gay.
He’s also going to deliver his baby via a live talk show on YouTube, which you can watch below beginning at 11pm EST/8pm PST. Grab popcorn, because if his music videos are any indication, there will be nudity, blood, a deity or two, and the heavily-produced, slick psychedelic graphics that define his vibe. We hope he took his Lamaze classes because pushing out a whole studio album sans epidural is not a pleasant experience — though he’s undoubtedly going to make it iconic.
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