“Limited edition” bourbon releases are becoming a farce, but whiskey collectors keep fighting to buy bottles that can't justify their soaring price points. whiskey bourbon cocktails
Something unpleasant happens, in a free market economy, when a segment of consumers are so desperate to lay hold of a type of product that they begin to ignore any and all conception of value in their quest to get it. Not only does value continue to decrease–nebulous a concept as “value” will always be, given that it’s individually decided by each and every one of us–butalso likely begins to slip, because there’s no longer a market force necessitating that quality remains high.
Obviously, much has changed in those 10 years. As Pappy-mania gradually broadened into “any Buffalo Trace” mania, a new generation of bourbon geeks was being brought up to believe that the only bourbon worth drinking was the bourbon that is, for one reason or another, difficult to acquire. This generation of consumer was effectively born into scarcity, having never experienced an era when some of the old shelf staples like Buffalo Trace, W.L.
The distilleries and non-distiller producers, meanwhile, haven’t been blind to the development of this hype and clout-chasing bourbon culture–they’ve actively embraced it by creating a churn of new products that fit the limited release profile that is being sought.
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