Martha Torres has lived in Santa Maria since 1992. Neither she or her husband speak English, but they own three artisanal popsicle and ice cream stores called Linda Michoacana that
They established their first store in Santa Maria 20 years ago.
“We came with the illusion of raising money to open a popsicle store in Mexico but we never returned. We had a little money saved. We thought it was like there just renting the premises, pay the permits in City Hall and that was it,” Torres said.When we went to get the permit, she said, they did not understand the kind of business we wanted to create. The state inspector said that there was only one popsicle store in California.
Torres and her husband worked as farmworkers and at different jobs. When they opened Linda Michoacana they did not have employees, she said. She used to open at 10 a.m. and close at 9 p.m. Then she went home, did her house chores, got to sleep at midnight and woke up at 6 a.m. to send her four children to school – one of whom is autistic.
Sign up to receive headlines in your inbox! Breaking News | Local Sports | Daily Headlines | Local Obituaries | Weather | Local Offers Click to Sign up! “It was all our savings. We invested $40,000. We only had half of it. It was challenging to get the other half but family and friends helped us. The bank did not lend us the money. We lived in an apartment,” she said.
“Our product is fresh. We make it every week. We do not have product in stock as other places do,” she said. Torres said that with inflation, some ingredients like the special cream they order to make the popsicles, have quadrupled in price in 20 years.
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