The founder of Lisa Says Gah on what makes her company different from other retailers.
You were a buyer at Nasty Gal before launching your own company. How did you know it was time to take that leap?
I didn't really know, to be honest. I left Nasty Gal, which was a job I really loved, to move from Los Angeles to San Francisco to be with my now-husband. Being in San Francisco, there's not a big fashion scene here. Coming from fast fashion, I felt the need for something slower, but still hit that nerve of being fashion and being really inspiring. I had consulted for a while, so I thought I was going to do that. The idea started so small, and from my apartment.
Being a non-VC-backed business, I'm really thoughtful in how we grow. Of course, having funding allows for a lot of growth potential. But for me, working with what I had allowed me to not grow too fast. Some businesses have funding right away and huge expectations. Doing it on my terms felt really special. And the team I've built feels the same way. We can control our destiny.
, but then I realize that having challenges that you've never faced before just allows you to come up with solutions that are different.
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