RT if you're as Target obsessed as we are.
It’s happened to all of us: You innocently walk into a Target with a couple things on your list, then immediately get sucked into the wonders of the store, leaving with $200 worth of items you never knew you needed until you saw them. It feels like no matter which Target you step into, there is always something making the store feel homey and comforting—and believe it or not, there’s a reason for that.
With 1,000 custom store remodels plus over 100 small-format openings underway, Target employs many different design elements to make each one irresistible. So, to get the inside scoop on why we’re all obsessed with Target, we talked to Joe Perdew, Target’s VP of Store Design. During an intimate sneak peek of Target’s Upper East Side store, which will officially open its doors on Sunday, Oct. 20, we learned that Target has a special formula that keeps shoppers happy.
Below, you’ll find the five different reasons you keep going back to Target over and over again—and just how effective store design can be.1. Keep Clothing Close to the Mannequins You know when you see your dream outfit on a store’s mannequin, but can’t find the clothes that are on said mannequin anywhere? Target tries to avoid that. The stores make sure to keep whatever outfits are on the mannequins close to the actual mannequins, so you never have to look far to find what you want.
Beyond aesthetics, Target stores across the country offer services that ameliorate geography-based headaches. Drive-Up, in which Target employees schlep your pre-purchased app orders straight to your car, is ideal for frigid days in cold climates, while same-day delivery services provide the instant gratification urban dwellers depend on.5. White on Red Stands Out When you think about Target, you probably picture their bullseye logo with the red and white hues.
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