The figure cited by LiveNation is more complicated than it initially appears.
The figure cited by the concert promoter is more complicated than it initially appears.
Will fans return to concert venues once the coronavirus crisis ends? No one can accurately predict consumer behavior in the aftermath of an unprecedented pandemic, but a statistic showing that approximately 86% of fans are opting to hold onto their Live Nation tickets instead of asking for a refund has concert industry executives feeling optimistic about a recovery.
“Between the tickets held by fans for the rescheduled shows and these festival onsales, we have already sold 19 million tickets to more than 4,000 concerts and festivals scheduled for 2021,” Rapino said on the call. “At the same time, surveys continue to show that concerts remain fans' highest priority social event when it is safe to gather, with almost 90% of fans globally planning on attending concerts again.
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