TV sports is set to return with a jam-packed fall. That’s not necessarily a good thing
with extended playoffs, could be a bounty for the sports-starved viewer — and financial salvation for the TV networks that carry them and have billions of dollars tied up in broadcast rights fees.
“Wherever anybody is putting sports content on, it’s resonating with the audience,” said Jimmy Pitaro, president of ESPN. “It’s a real positive sign.” The need for networks to fill hours of programming is likely to result in upgraded time periods for sports events. On Saturday, NBC is airing the Genesys 300 in Fort Worth, TX, a rare occurrence of an Indy Car racing event presented in prime time on a broadcast network.“That’s a prelude to what’s going to be happening this fall,” said Lee Berke, chief executive of LHB Sports, Media and Entertainment. “There will be a flight to quality.
Last year, the six games of NBA Finals alone pulled in $280 million in advertising revenue, according to Kantar Media. ESPN and Turner Sports pay $2.6 billion a year for the TV rights to the entire NBA season. The limitations of the venues have networks talking to leagues about what kind of enhancements they can make to sports broadcasts. There are discussions about using recorded crowd noise, but even that bit of artifice becomes tricky.
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