Meet the brand's new global citizens.
's latest project, a new campaign called Pretty Different, is an extension of this ethos, and further represents what the brand is all about: celebrating individuality and having pure, unapologetic fun with makeup.
The brand's founding partner, Wende Zomnir, paints an even clearer picture of Pretty Different in a statement sent tovia email. "It's our tribute to individuality because everyone is pretty different," she says, adding, "It's our approach to reinventing what it means to be a beauty brand." To help kick off the campaign and champion what it's all about, Urban Decay tapped an iconic cast of spokespeople to be its "global citizens," including, Lizzo, Ezra Miller, Joey King, Karol G, and CL. The brand calls them "a collective of trailblazers who refuse to accept forced standards and instead champion uniqueness," and it couldn't be more on point.
In addition to starring as the faces of the Pretty Different campaign, the aforementioned celebs will also front upcoming launches from Urban Decay throughout the rest of the year. As for what those launches are, exactly, we'll just have to wait and see, but something tells us we're in for a serious treat.
Now, tune in to watch the full Pretty Different campaign video, below, and while you do, perhaps consider what being
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