Quay, the leading global eyewear company, releases its second campaign with multi-platinum, Grammy award-winning singer, rapper, and truth teller, Lizzo, today. The '2020 Represent' campaign aims to encourage fans to vote in this year's election.
But the real star of this campaign? The power of the vote.
This campaign aims to lift barriers to voting in the US, particularly for communities of color — it was key for the collection to center around that effort. Quay CEO, Jodi Bricker, explains why the word ‘representation’ goes deep: “We love how many things the word itself represents — representation in the media, the idea of electing, and then holding accountable our political representatives. As well as ‘represent’ itself as a rallying cry to get out and vote.”
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