LL Cool J is putting his creativity and his money behind an audacious bid for Disney’s regional sports networks.
"Sports are great but the way they’ve been presented hasn’t been as entertaining for me. The voice, the take and everything around it, doesn’t, I think, enhance sports as much as it could."
The legendary rapper is working in tandem with fellow hip hop artist Ice Cube and entrepreneur Jeff Kwatinetz who together run. The group has significant financial backing and is hoping to create a new national network aimed at a younger, more diverse audience than traditional sports channels. Sports are great but the way they’ve been presented hasn’t been as entertaining for me. The voice, the take and everything around it, doesn’t, I think, enhance sports as much as it could. It doesn’t enhance the NBA as much as it could.People giving their honest opinion about things, what they feel, if they disagree, they disagree, if they agree, they agree, if they’re a fan, they’re a fan, if they’re not, they’re not. That’s the world we live in.
A: Absolutely, I agree. My thing is if Jemele says something you don’t like, someone can be on there expressing a contrarian view, but don’t silence her. Let’s let all the voices be heard. Let’s not control the narrative. The narrative has to be authentic. Whoever that voice is, kids want to hear from them.A: He had the right to be heard. Long gone are the days when you just silence people.
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