Artist reps find themselves in a uniquely wacky set of situations — and surviving them is a lesson in ingenuity and means sticking to a certain set of ideals.
Below, members of their often-extensive teams weigh in.“Super early on in my career I was on the carpet for a gala on a Monday in May. I was very junior and not necessarily supposed to be in this situation with this artist, but there I was walking up the stairs holding the longest dress train. As flashes began to pop, it became clear that I did not know how to properly fix a train for a photo.
“Back in 2018, at a prior job, I was gearing up for an annual activation and performance jam session with an array of acclaimed talent when the venue was faced with a bomb threat the day of the event. I had to deescalate the tension and concerns of on-site press, affirming that this was not what we meant by ‘an explosive lineup,’ while prioritizing the use and reporting of the brand/talent’s approved language by media covering the evening.
“While our world is filled with many uncontrollable variables that often cause us to quickly and strategically pivot, showing up for our clients and working hard for them every single day remains a constant.”“I always strive to put thought and meaning behind anything I do for an artist. As publicists we should strive to tailor the opportunities as best as possible for each artist and always have an opinion on why they should do it.
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