Germany is now emerging as a global powerhouse in the mobile and app market
non-luxury sales are expected to surge in 2022 following pent-up demand from the pandemic. The uplift in sales is driven by moderate European economic recovery and a massive shift to online shopping destinations and apps."Germans are more open than ever to shopping online and in-app, but they are also sensitive to issues such as sustainability,", Channel Lead App Marketing at ecommerce retailer ABOUT YOU, tells me in an interview.
At ABOUT YOU, one of the fastest growing e-Commerce companies in Europe, which aims to build the best digital fashion destination for generations Y and Z, this means advocating diversity, tolerance and self-confidence. It also means partnering with relevant events and authentic influencers to drive this agenda.
Surveys show German consumers are extremely informed shoppers, making it imperative for brands to clearly communicate their advantages over the competition.
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