Loewe’s new Pride campaign honours Divine’s legacy 💋 The limited edition collection is a celebration of “the filthiest woman alive”:
. “He preempted the glorification of trash, the mix of high and low,” Jonathan Anderson said in a statement on the release of the collection today. “I thought it was time to celebrate him.”
And that celebration is taking place in a decidedly 2020 way. Along with the release of today’s limited edition collection inspired by some of Divine’s most iconic looks, Loewe are also launching a museum exhibition to honour his artistry.
And there’s also a first look at some pieces from the full Divine Loewe collection, left unshot and unproduced in the wake of the coronavirus pandemic, modelled instead by mannequins wearing the performer’s signature makeup look. “It bursts with color, trash, fantasy, outrage, glamour, and freedom,” says Jonathan of the exhibition.
But while Miss Rona put a stop to the production of Loewe’s full Divine line, there is a limited edition capsule collection -- three T-shirts and cushion tote -- which are available to purchase online. Released to coincide with Pride month, a percentage of proceeds from the collection will be donated to Visual AIDS, an organization which utilises art to fight HIV/AIDS by provoking dialogue, supporting artists living with HIV, and preserving a legacy.
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