Whether abstract or itty-bitty, the designer logo is going incognito.
hit its peak back in 2016, it felt as if everyone was obsessed with covering themselves in designer brand names from head to toe and making sure people. Remember Louis Vuitton’s spring/summer 2016 show, when the signature LV logo pattern used for its bags made their way onto leather coats too? But this season, the label-loving aesthetic is heading in a surprisingly more discreet direction.
The new iteration of the trend makes sense: While logomania has certainly died down since 2016, it hasn’t entirely left the fashion consciousness. The Fendi by Versace pre-fall 2022 show, for one, showcased pieces which had the two Italian fashion house’s logos morphed into one on coats, bags, and everything in between.
For Valentino’s spring/summer 2023 Unboxing show, for instance, the Italian label debuted its Toile Iconographe monogram, which features several Vs in an artful formation; Zendaya wore the monogram via a coat, skirt, and tights to the brand’s show in Paris last month. Burberry’s spring/summer collection also had the house’s horse logo applied all over onto sheer hosiery, adding a subtle flair to simple looks.
But it’s not just subtle, all-over prints taking over this season. Miniature logos have also been making an appearance on tank tops, making you squint to see them. Kylie Jenner wore a branded Loewe tank to the show in Paris last month, while actor Sheila Atim wore Prada’s tiny plaque version to its spring Milan presentation.
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