.LondonFashionWk 2020: Digital Presentation Highlights LFW BFC
London Fashion Week 2020 took on a different guise this month, as an interactive, all-inclusive, genderless, 5-day physical-digital event.
In place of traditional runway shows, large scale presentations and creative installations the brief this season was for fashion houses to showcase their SS21 collections via a series of highly stylised fashion films, digitalised catwalks and lookbook presentations. From Burberry to Robyn Lynch, Christopher Kane and Richard Malone to Per Götesson, fashion’s glitterati pulled out all of the stops to debut their latest designs in the most innovative and creative of ways.
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