With New York Fashion Week happening mostly on screens, London will be the first fashion capital on the calendar to experiment with blending physical and digital fashion weeks.
in the countryside and end on September 22 with a film by Richard Quinn. In between, more than 80 of British fashion’s most influential and important designers will show collections in a variety of formats, fusing the virtual and the real.
Molly Goddard, whose shows have continued to get more experimental and expressive—remember last season’s dining room set, complete with baguettes and sparkling water?—will stage a small, salon style show. The decision to try it live, as she did with her resort collection, was important to her. “Shows are a big part of how I visualize a collection, key to my design and creative process.
In total, London Fashion Week will welcome over 80 of these IRL and URL events keeping fashion alive and our Vogue Runway team busy. Follow along online and on social media to see how it all plays out.
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