What makes “K-pop” K-pop? Looking back at how KPop came to Billboard 20 years ago
, right? But everybody refers to Psy as a K-pop artist. So I guess it has double standards in that sense but yes, when I was starting, it was more of a broader term.”
At the time of his writing the article, the idea of “K-pop” was nonexistent, or at least negligible, according to Cho’s research. “I've been reading books and some theories [about] how the word ‘K-pop’ was starting to be used,” he says. “I guess starting in mid ‘90s, Japan was one of the first overseas markets where Korean pop acts were starting to gain attention and the Japanese music insiders wanted to label [it] somehow.
But between Cho’s article and the following year, the term became more popular. The first time the term “K-pop” was used intentionally to describe the South Korean pop idol music scene inwas about half a year later.
“Realizing ‘K-pop's’ growing popularity in other Asian territories, Korea's Ministry of Culture and Tourism recently sponsored the release of a series of special promotional albums on which local acts sing in Chinese, Japanese, and English to boost regional awareness of Korea's rich music scene,” wrote McClure, showing that very little has changed since then; K-pop group's regularly promote releases aimed at international markets, and South Korea’s government still regularly...
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