Tweety will be the first Looney Tunes character to hit the blockchain as a PFP avatar, with others to follow.
“We think that blockchain and NFTs and web3 in general is going to be a great evolution in entertainment,” says Josh Hackbarth, head of NFT Commercial Development for Warner Bros. “It doesn’t need to be really deep, deep storytelling, it is about gags and gimmicks and really recognizable characters, so it was a fun one to dig into.”
“Looney Tunes is not afraid to make fun of itself, or the broader pop culture as a whole,” he added. “It will be a bit tongue in cheek with how we are playing with blockchain technology, but what is more exciting is that we can use that to bring people into a new space to play.”Space Jam: A New Legacy
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