Lorne Michaels is working to convince cast members whose contracts may have lapsed not only to stay, but to stay for a while. “SNL” is about to enter its 47th season, but he's hoping to get some cast members to agree to stay through the show’s 50th season
, Bryant, Thompson and Strong appeared in a segment in which they discussed the challenges of producing the show during the pandemic and the 2020 election, and some of their on-camera emotion spurred conjecture they may have been hinting at a farewell. Pete Davidson did the same with a “Weekend Segment” that nodded to how being on the program had helped him mature. Strong added to the feeling with a show-stopping turn as Fox News host Judge Jeanine Pirro singing “My Way” in a giant wine box.
The value of “SNL” has increased steadily in recent years. A 30-second spot on “SNL” this season and last cost around $180,000, according to Standard Media Index, a tracker of ad spending. The average cost of a 30-second perch in the show’s 2015-2016 season totaled around $89,500. NBC generated approximately $123 million in ad revenue off the program in 2020, according to ad-tracker Kantar, compared with $114.7 million in 2019.
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