The premier fall film festival in Los Angeles, AFI Fest will go virtual with its event this year.
. Now, L.A.’s own AFI Fest will officially be a virtual event when it takes place Oct. 15-22.
The organizers of AFI Fest have one advantage over other fall fests making the switch to virtual events — they have already done it. The AFI Docs festival, based out of Washington, D.C., took place in June with ticketed virtual screenings and events. Lumpkin noted that attendance was actually higher than in years past, drawing viewers from all 50 states, without the logistics of theater bookings and seat capacity.
“As we were talking with some of the partners that we had worked with — distributors, studios, sales agents and whatnot — they were very pleased with what happened. They actually got things out of the festival,” said Lumpkin. “One of the main reasons to put films in film festivals is to get that sometimes intangible stuff like buzz and attention and audience reaction. So that was a really great outcome.
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