McLaren Special Operations, Porsche Sonderwunsch - now Lotus Advanced Performance division is here
and Ferrari Tailor Made to know the importance of a bespoke division to both customers and manufacturers. Now Lotus is set to join those illustrious names with its own Advanced Performance team.
In addition to the halo projects, customisation and limited editions you might expect from a special operations unit, Lotus Advanced Performance is to handle the Driving Academy, Motorsport and the 'experiential' side of the newly reinvigorated Lotus. That means everything from tours of the Hethel factory to merchandise to 'money can't buy opportunities around the world'. It's an awful lot more than offering paint to sample and elaborate contrast stitching.
To highlight that fact, Lotus has announced Advanced Performance with the teaser image above that 'hints at an exciting future project'. Answers on a postcard, please, because it looks an awful lot like an old Formula 1 car. Recommissioning one of the Chapman-era icons would certainly be one way to announce a new division, and prove that the sky really is the limit for Advanced Performance customers.
Heading up the new division will be Simon Lane, who has joined from Aston's Q Division, presumably bringing some useful skills with him for what Advanced Performance aims to do. He said of the new role:"I have always been a Lotus fan, and this has to be one of the most exciting roles in the automotive industry right now - a blank sheet of paper and the opportunity to launch a completely new division at the world's most ambitious car brand.
Which all sounds very promising, as so much of the news coming from Lotus at the moment does. There isn't yet a timeframe for any Advanced Performance projects, but there surely won't be much of a wait given the apparent pace of progress in Norfolk right now. One of the first jobs for is building
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