Louis Vuitton pulled out all the stops to celebrate its 200th birthday.
While these two activities have already started, other activations are also in the pipeline:
A fictional novel based on the life and intentions of Vuitton will be written by French writer Caroline Bongrand and published by Gallimard. Both French and English versions will be available in October., a documentary will be broadcasted on Apple TV+ from December. It will retrace the younger days of Louis Vuitton. From his humble beginnings to becoming a trunk maker and packer for Empress Eugénie, and the current fashion empire 200 years later.
A large-scale triptych of the founder painted by acclaimed American artist Alex Katz will be unveiled in Fall. This is the second collaboration the Maison has done with Katz, the first was also a portrait of Vuitton for its Louis Vuitton X exhibition in Beverly Hills. “Louis’ coming-of-age tale, that of a risk-taking, innovative, natural leader defines the Maison he founded and advances us into the future,” says Louis Vuitton’s Chairman andin a press statement. “Through the disruptive and dynamic initiatives of Louis 200, we can appreciate how Louis was a figure of his time — and of ours.”
Louis 200 is a grand celebration of Vuitton’s bicentennial birthday and the brand has extended the invitation to everyone and it hopes the founder’s journey can be a catalyst for endless inspiration… something we dearly need and miss.
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