Louis Vuitton's Latest Fragrance Is Basically a Rom-Com in a Bottle

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Louis Vuitton's Latest Fragrance Is Basically a Rom-Com in a Bottle
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Master perfumer Jacques Belletrud breaks down the inspiration and scent story.

Before concocting his fragrances, Belletrud says that each scent story begins with an image that he then translates to ingredients, colors, and emotions. “I believe that perfumes are the translation of the world as it is, but more importantly the world, as it should be,” he adds. With Spell on You, that image was love and flowers.

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