Loveseen want to change your perception of false lashes, and who can wear them.
While new brands routinely say otherwise, there are very few untapped categories in the beauty industry. Despite experimentation with formulas and textures, mainstays like lipstick, mascara, and eyeshadow are flooded with options, rarely addressing a problem that hasn't already been addressed before. But when it comes to Loveseen,, it may just truly be onto something.
"There was never an impetus to bring a beauty brand to life right now. COVID-19 has taken myself and the world by storm," Lyons shared with NYLON On top of being a category serving few aesthetic preferences, false lashes have always been generally hard to deal with. There's the double sided tape, the glue, the flimsy, noticeable bands that never quite adhere to the lash line in a believable way. For Loveseen, creating a better application process was just as crucial as the look.
Available for $22 each, Loveseen lashes were designed with delicate, blend-able bands and unique, realistic, color options often overlooked in the market for the most natural results. And while not in the color cosmetics category, these lashes were thoughtfully crafted with inclusivity in mind, taking into consideration various eye shapes, skin tones, and hair colors, so you can form each lash to your eye for a comfortable, flexible fit.
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