You won't find this on your next shopping trip.
at Lowe's, according to Retailwire. Some of its popular products currently sold at the retailer include premium coolers and tumblers. According to the news outlet, this news just a few years after the company began rolling out Yeti items to Lowe's stores in late 2019.
"Beyond the opportunity to intersect with additional consumers within home improvement, we were attracted to Lowe's strong position in Pro, outdoor, and seasonal categories, areas that align with many of the pursuits that we support," Yeti CEOYeti says it is looking to focus on other ways to sell its products.Yeti is moving away from selling its products in Lowe's stores in an effort to focus on other sales areas.
According to the CEO, Yeti's direct channel sales have expanded to 60 percent of its sales from just 50 percent when it first partnered with Lowe's, largely as a result of its own retail store expansion and accelerated e-commerce growth. And Yeti has reduced its independent wholesale footprint to just around 3,000 target accounts, which the company believes will help focus its efforts"on very high caliber retail and drive consistent, high-quality experiences for [its] customers.
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