A hundred bucks for yoga pants is here to stay, at least if you buy Lululemon's product
Lululemon Athletica Inc. became a multibillion-dollar brand by convincing women to pay $100 for yoga pants. Though the market is now flooded with cheaper alternatives, the apparel maker’s new CEO says it has no plans to lower its prices.
Lululemon Chief Executive Calvin McDonald said that despite the launch of many copycat products, the retailer won’t discount or expand beyond its own stores or website.
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