Here's everything you need to know about the collection before it drops next week.
A complete lifestyle collection in bold colours and fashion-forward cuts, the capsules have been designed to cater to the modern woman’s AM to PM lifestyle. “We’re all about celebrating the modern woman and her life on the move,” says Reilly. “She’s someone we call the Urban Nomad. There’s this notion of her having this AM to PM, street to sweat consistency in her wardrobe. She can mix and match, layer and de-layer, and it will all fit into every aspect of her day. It’s quite poetic.
For Reilly, the hero piece in the collection is hard to pinpoint, although she does have two favourites. The Inner Expanse Infinity Coat for its technical innovation and the Face Forward Define Jacket. “The Face Forward Define Jacket, to me, is a celebration of both of our brands because what we did was take what we are both known for and make this stunning juxtaposition in this beautiful silhouette.
The collection also includes bags designed by Katie Hillier, whose CV includes handbag design for fashion heavyweights such as Marc Jacobs and Loewe. Oh, and she’s also one-half of the duo behind Hillier Bartley. Bringing Hillier into the fold completed the Holy Trinity of design genius present in the collection. Reilly, who describes Hillier as “an absolute handbag guru”, says there was an “amazing synergy” between the three creatives during the process.
As for how she anticipates the Lululemon customer will respond to the collection, Reilly says she doesn’t expect for clients to wear the collection head-to-toe but rather curate the items that work in with her lifestyle. “Our customer loves colour, and being confident in her space,” she explains. “She’s a very empowered female. She will choose what she believes will fit into her wardrobe.”
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