Louis Vuitton is making virtual items in a game called 'League of Legends' that people can buy with real money
New York Louis Vuitton's logo is known the world over, and now its luxury products are finding their way inside video games. The French designer is making virtual items in a game called"League of Legends" that people can buy with real money.
It's part of a new deal announced Monday, the latest in a growing trend of luxury brands teaming up with video games as they seek to find new digital audiences.Louis Vuitton and"League of Legends" developer Riot Games' partnership extends beyond virtual clothes. The French fashion house will also release a"League of Legends" inspired fashion collection and a custom-made trophy case for the League's annual esports finals to be held in Paris this November.
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