Oetker Collection, the hospitality group behind some of the finest hotels in the world including The Lanesborough, Le Bristol Paris and Hotel du Cap-Eden-Roc, is venturing into the metaverse with fashion gaming app Drest.
Simon Neggers, senior vice president of sales, marketing and communications at Oetker Collection, added that the partnership with Drest “allows people to discover Oetker Collection hotels in a fun and immersive way and the interactive challenges truly bring the escapism and glamour of travel to life.”
After that, users will visit the Hotel du Cap-Eden-Roc in the South of France for a summer vacation shoot with the hotel’s emblematic swimming pool as one of the backdrops, as well as to the Château Saint-Martin & Spa nearby Venice in the hills of the French Alps.
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