Leading brands of the future will be those which successfully redefine luxury in the context of sustainability.
reported that over a five year period the company torched more than $90 million of clothing and accessories to prevent its products from ending up discounted on the secondary market. Burberry has since disavowed the practice.
We were doing inventory one day when my boss summoned me to a basement stock room and pointed at a pile of brand-name china that had been removed from the shelves to make way for newer goods. He handed me a sledge hammer, saying, “Break it all up and put it in the dumpster.” For now, retailers at all levels should be paying more attention to the point of customer contact, whether it is online, unboxing, or in a store. Are you sending the right message to consumers who care about waste and sustainability?
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