LVMH Moët Hennessy Louis Vuitton kicked off its five-city “You and Me” recruitment roadshow to attract young people into luxury professions. Tony Parker spoke from the main stage and emphasized that the métiers d’art are “not reserved for the elite.”
“A lot of kids have no idea they can work with Dior, think it’s too high or you have to have a great degree. Knowing that and seeing the kids with stars in their eyes, like, ‘Wow, can I really work at a place like that?’ So that’s our job, to expose them to possibilities and knowledge,” he told WWD.
“It’s a difficult age when you have to face difficult questions about what you want to do in life,” said Chantal Gaemperle, LVMH Group executive vice president of human resources and synergies. “So we believe in bringing concrete solutions, and bringing in people that those young people can relate to, identify with, that can open up their minds and give them a perspective they didn’t have before.”
More than just a display of luxury brands, there were booths from the French government employment department and a particularly popular section for seminars on how to prepare job applications, as well as one-on-one coaching from counselors on how to prepare a résumé. As luxury continues its unabated growth, LVMH and other houses have plenty of positions to fill. The program has more than doubled its capacity from 1,200 last year to 3,500 positions to recruit in France, particularly in serving those high-end clients. More than 2,000 client-experience slots need to be filled, more than 460 artisans are needed as well as 85 in creative positions. Nine hundred internships are available, including 190 artisans and 150 in creatives.
“If you are a client you want to find the right reason to physically go to a store, you want to live an exceptional experience. We have developed luxury retail [as] the art of welcoming clients and the art of being able to tell a story, to understand the products, origins, how it has been made. So we put a lot of emphasis on these careers.”
Parker is set to open a second academy outside of Paris in 2025. The new school will repurpose facilities built for the 2024 Olympic Games, a situation that will be a win-win for the region as well as the academy. He will be partnering with LVMH again on the project, which will have a complementary curriculum to his school in Lyon. Parker added that he is carefully considering expanding his educational facilities.
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