LVMH launching 'Fenty,' a new fashion house developed by Rihanna

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LVMH launching 'Fenty,' a new fashion house developed by Rihanna
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LVMH has announced that it will be partnering with Robyn Rihanna Fenty to create a new luxury fashion house called 'Fenty.'

LVMH announced Friday that it will partner with Robyn Rihanna Fenty to create a new luxury fashion house under the label"Fenty."

Rihanna said in a statement that the opportunity to design a line with LVMH is"an incredibly special moment." LVMH has recently made efforts to be more inclusive on issues of gender and race, appointing the first female designers of Givenchy and Dior in 2017 and 2016, respectively.

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