Lyft is launching a feature that will try to prioritize matches between women and nonbinary riders and drivers in response to demand for increased safety protections for its users.
The California Public Utilities Commission softened its rule but still enacted comprehensive measure to prevent attacks in ride-hailing vehicles.by a shareholder group to publish an annual report on driver safety and establish a process in which drivers feel they can turn down unsafe rides, although that demand wasn’t gender-focused.
“Women drivers like the flexibility that [Lyft] offers for earnings, but there are times, you know, late at night, or Saturday night when things get a little rowdy, that they think to themselves gosh, I just don’t always feel comfortable,” Chief Executive David Risher said. The Women+ Connect feature will be rolled out in Chicago, San Diego, San Francisco and Phoenix because there are favorable ratios of women drivers to women riders in those cities and gender information is available on those states’ driver’s licenses, according to Audrey Liu, Lyft’s head of design. Lyft will decide whether to expand the feature to other areas based on early customer response, but Risher said he hopes it will be available in all major geographies in the U.S.
Uber has a similar feature called “Women Rider Preference,” which isn’t available in the U.S. and is offered only for women drivers to indicate their preference. It firstin Saudi Arabia in 2019 and is available in 29 other markets, including Canada and Australia, the company said. A spokesperson added that Uber will soon pilot a similar feature in Latin America.
“We’re constantly innovating to make Uber better for the women who use our platform, because that makes it better for everyone,“ the spokesperson said.
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Lyft adds feature to match women and nonbinary riders with drivers of same genderLyft said the feature will exclusively roll out for early access in Chicago, Phoenix, San Diego, San Francisco and San Jose.
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Lyft aims to match women and nonbinary riders and drivers with each other more oftenLyft's Women+ Connect feature gives women and nonbinary drivers the option to match with women and nonbinary riders more often. The initiative is designed to bolster safety and encourage more women to sign up as drivers.
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Lyft launches feature to let women riders choose women driversLyft Inc. is launching a feature that will try to prioritize matches between women and non-binary riders and drivers in response to demand for increased safety protections for its users.
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Lyft will let you prefer who picks you upWomen Plus Connect is a new Lyft feature that prioritizes matches with women and nonbinary riders
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