It's the first time the logo has changed in around 140 years.
Some Lyle Golden Syrup products will no longer feature a lion’s carcass surrounded by bees Lyle’s Golden Syrup is changing its iconic logo for the first time in over 140 years. Since 1883, packaging for the syrup has featured a dead lion surrounded by bees, but the manufacturers have decided to ditch the image on its squeezy bottle. The new design features a friendly lion’s face and a single bee, which the manufacturers say will appeal to a ’21st century audience’.
’ Taking on the style of the biblical slogan, Ian Mansfield, who runs the ianVisits website, joked on X: ‘And in the Gospel of St Marketing, the peoples of the land of kitchen, having worshipped the everlasting sign of the Golden Syrup, shall turn unto a new god, a new logo is revealed, and great lamentation was heard throughout the land.
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The Lyle's Golden Syrup logo design controversy is pretty ridiculousDaniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
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