M&M’s hopes to “create a world where everyone feels they belong and society is inclusive,” one personified candy at a time.
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The biggest — and perhaps most controversial — change is that the green M&M, who typically sports her signature white go-go boots, has stepped into a pair of"cool, laid-back sneakers to reflect her effortless confidence." Brown, the other female character, has also slipped into something a little more comfy — block heels, instead of her signature stiletto. She and the green M&M will also have a more friendly relationship than they’ve previously had,"together throwing shine and not shade."
Online, people joked about the idea of these arbitrary character changes creating a more inclusive society — and many wanted these personified candies to stay the same.The green M&M, newly liberated from her white boots, lets loose. She talks social reproduction theory, how patriarchy and capitalism violently reinforce each other, and what a sexy lady M&M says about gender as a construct.
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M&Ms' beloved characters, logo are getting a new lookM&M's branding is getting a refresh.
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