.MMissoniLive's Spring 2020 collection is here! See every look now:
It’s a new day at M Missoni. For years, this lower-priced line operated as a license, related to the Missoni clan more in name than in deed. Now it’s back in the family, and Margherita Missoni—daughter of Angela, who designs the main line, and granddaughter of Rosita, who’s in charge of the home collection—is its creative director. The project was a long time in development , so a low-key launch was not what she had in mind.
Picking up on the trend of fashion experiences, she booked a sidewalk café; hired hip-hop dancers; stocked a newsstand with branded M Missoni T-shirts, scarves, and macramé iPhone pouches; and took us all on a tram ride around the center of Milan. At each stop, more M Missoni–clad models hopped on.
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