‘Mad Men’ Nears Global License Deal; Lionsgate Cites Production Freeze, Streaming Boom As Demand Drivers

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‘Mad Men’ Nears Global License Deal; Lionsgate Cites Production Freeze, Streaming Boom As Demand Drivers
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MadMen, a cornerstone of Lionsgate’s TV library, is seeing above-expected demand due to the COVID-19 production shutdown and surging investment in streaming, television chairman Kevin Beggs said Thursday

, which will begin streaming on Peacock next January. Apple is also understood to be running the numbers for licensing deals even though it launched Apple TV+ last November with a lineup entirely made up of new originals. Netflix shelled out $500 million for, but has indicated a willingness to exercise discipline on some library deals as it continues its long-term shift toward original programming., of course, never breathed the rarefied air of the peak of the Nielsen charts.

72 rating in the demo and 2.06 million total viewers., given the increasing efforts to explore synergies, Beggs said the leaders of the TV group routinely co-ordinate with Starz CEO Jeff Hirsch. The focus of those efforts, he said, is “evaluating in a free-market fashion what may be good for Starz versus other buyers in terms of getting top dollar for our participants and our shareholders.

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